Social Media Tips
/Every small business owner should be taking advantage of social media to market their business, but where to start!?
BE ACTIVE AND “ON BRAND”
Don't just have a presence to say that you have a page. BE ACTIVE and be ON BRAND.
Viewers should be able to recognize that your page belongs to your business - by the images, colors, fonts, and content. Consider your feed a brand style board.
PROMOTE YOUR PAGE
It's not a party unless you invite others. Invite your own friends and followers on social media. Let all know where they can find your business. Link to social media from your webpage, your email signature, mention your social media pages on all printed materials.
LIKE AND COMMENT ON OTHER SMALL BUSINESS POSTS
Why?
Reason #1, it is nice to do.
Reason #2, "A rising tide floats all boats." Support small businesses. Show other small businesses that you are supporting them... and do so AS your small business.
Reason #3, You know how much effort it takes to post for your business and vou know the frustration of seeing no response. DON'T BE THAT GUY! It takes 2 seconds to view a post and what 2.0002 seconds to respond to a post? (Totally a valid statistic!)
LIKE YOUR OWN POSTS!
Use your personal account to like your own posts.
Why not!?
It's like running for mayor and not voting for yourself.
Plus, that one like will drive your post further to be viewed by more people. People tend to like what others like. Take advantage of that.
TO BE CONTINUED…
